About Us

Our mission is one of self-compassion and community coregulation.

Power Plus Wellness builds trusted relationships with value-aligned partners to offer private classes with a plus-size focus.

We are a Latina-owned boutique event company that curates life-enhancing movement and immersive wellness experiences for folx in big bodies to jiggle freely, fly with silks, unlearn diet culture, and joyfully exist together.

Our offerings free minds, bodies, and hearts from perceived limitations.

Our Pillars

Inclusivity welcomes all.

Our mission starts with cultivating a safe space for plus-size bodies to move,

respecting the inherent diversity of our community.

Actions that foster inclusion, belonging, equity, and access include vetting studios/instructors for implicit biases, ensuring size-inclusive equipment, providing financial options like tiered pricing, sponsored tickets, pay-what-you-wish offerings, and more.

Knowledge empowers change.

Reputable yet rarely cited studies show

weight stigma in wellness and weight-centered healthcare negatively impacts health, longevity, and quality of life across all body sizes.

We regularly share and cite the work of

non-biased medical professionals, activists, and subject matter experts on how to recognize and combat internal, external, and systemic weight stigma

Options cultivate safety.

We offer life-enhancing movement options with an emphasis on accessibility and modifications. Some movement offerings include aqua aerobics, aerial yoga, reformer Pilates, and strength-training.

Non-movement based wellness offerings include panel talks with subject matter experts, private meet-ups at cultural events, monthly virtual support groups, and more.

Community builds confidence.

A wide range of research shows positive relationships are resource-building bonds that profoundly impact physical and mental wellness and longevity.

We pride ourselves on cultivating loving, open-minded, judgment-free, trauma-informed, weight-neutral, body-curious environments for a wide array of humans to thrive within.

Meet the Team

Our core team each has over a decade of leadership experience in the fitness, fashion, and film sectors. We share a commitment to reshaping the discourse on plus bodies within wellness and disrupting the limiting beliefs that keep big people playing small.

CEO, Co-Founder, Instructor

Jessie Diaz-Herrera

Jessie Diaz-Herrera is a dancer, certified group fitness instructor, and body positivity advocate who has dedicated her career to exploring and celebrating all bodies in dance.

She believes that everyone should feel empowered to move and express themselves through dance, regardless of their shape or size. Through her workshops and in-person and online dance fitness classes, Jessie uses body-positive affirmations, uplifting songs, and easy follow-along dance moves to create an inclusive and body-confident environment.

Jessie is also the co-founder of Power Plus Wellness, a Latina-owned business curating private movement classes and events for plus-size bodies to jiggle freely, unlearn diet culture, and joyfully co-regulate in a safe community.

With her contagious energy and infectious enthusiasm, Jessie Diaz-Herrera has become a beloved figure in the body-positive wellness space and has been featured in multiple media outlets. Her signature dance class, “Free the Jiggle” is offered weekly in-person and online.

Jessie currently resides in New York with her husband and daughter.

Find Jessie at jessiediazherrera.com, or on Instagram @curveswithmoves and @freethejiggle.

CMO, Co-Founder

Maddy Jones

Maddy Jones is an influencer, designer, and entrepreneur who uses her platform and voice to advocate for body diversity in fashion.

As the co-founder and editor-in-chief of PLUS Model Magazine, she has inspired women around the globe to embrace their curves and fear no fashion for over a decade. After turning forty, she launched ‘Ageless Style’ which uplifts and celebrates the oft-overlooked mature customer in fashion campaigns worldwide.

In 2021, Maddy joined forces with celebrity stylist Meaghan O'Connor to host 'The FEEL Good' podcast we all need, 'Gratitude In Style', and co-founded Power Plus Wellness, where she builds trusted brand partnerships and advocates for movement and plus-size community as a powerful agent of change.

A multi-faceted creator, she also launched the clothing line everydayJONES by Madeline Jones, available on HSN, QVCUK, and TSC in Canada, where she designs unique styles for plus bodies.

Maddy is also a mother of a wonderful teenager on the Autism Spectrum and speaks openly about the need for funding for schools that specialize in special education.

Find Maddy on Instagram: @plusjones, @every_dayjones, and @plusmodelmag

Ambassababes

These babes represent our fabulous check-in team. These are the friendly faces who will welcome you and make sure you feel comfortable and ready to move with us.